5 Principles of Fashion | Texhour
The Principle & concept of fashion is what most people accepted the way of dressing or doing something at a given time. It is a style or trend which is accepted by a mass number of people at a particular period. Through fashion we express our behavior and fashion. Fashion reflects our society and culture.
Concept of Fashion:
The concept of fashion is what most people accepted the way of dressing or doing something at a given time. It is a style or trend which is accepted by a mass number of people at a particular period. Through fashion we express our behavior and fashion. Fashion reflects our society and culture.
“FASHION CHANGES CONSTANTLY”
5 Principle of fashion:
Consumer offers fashion
Fashions are not based on price
Fashion changes style to style
Sales promotion makes no change in fashion
All fashions have the limits
1. Consumer offers fashion:
Consumer is the end user of the product and they decide whether the product is attractive or not and which style will be attractive for the next season.
What is customer chain?
Customer is a person who purchases the product.
The customer chain is – retail store is customer of apparel manufacturer whereas apparel manufacturer is customer of fabric manufacturer and designs are created by the designers. But the reality is not the designer creates the fashion, the customer chain that creates the fashion.
2. Fashions are not based on price:
Price is not the indicator of the current fashion. If the product is sold at high rate that may not considered as sign of new fashion. The fashion is where new fashion apparel is sold at moderate price once it identified as successful fashion.
3. Fashion changes style to style:
Fashion changes from one style to another style and one season to another season. The fashion is well understood by the fashion designers and they create a new design by considering the current design & style.
4. Sales promotion makes no change in fashion:
The sales promotions are done by the retailers to increase the sales but they cannot change the fashion interest of a customer. The sales promotion makes an offer on product but not on fashion.
5. All fashions have the limits:
All fashion will attain its end of life when people are getting bored with the style or fashion and they look for a new or different style.