Fashion Merchandising Process | Texhour

Fashion merchandising is done by fashion merchandiser who bringing the right fashion at right time in right quality and quantity with affordable or right price. It is also known as designer-consumer relationship.

Fashion Merchandising Process | Texhour
Fashion Merchandising Process

 

Fashion Merchandising Process:

Fashion merchandising is done by fashion merchandiser who bringing the right fashion at right time in right quality and quantity with affordable or right price. It is also known as designer-consumer relationship.

 

Fashion Merchandising Process - Chart

 

Range development

Fashion forecasting

Design development

Sample development

Sourcing

Production planning

Buying

Distribution

 

1. Range development:

Range development is a collection of fashion manufacturer’s product or developing a product by combination of designer, fashion merchandiser, production manager and other assistances. It basically depends upon the buyer and selection of seasonal wear. Range development in fashion industry undergoes more research and forecasting.

 

2. Fashion forecasting:

Fashion forecasting is new style or trend that particularly developed by designer, buyer and merchandiser. The retailer also be a part of fashion forecasting because he is only person in fashion field who survey the customer needs.

 

3. Design development:

In design development process, the designers play an important role and they are the creators of the fashion design product. By analyzing the report (forecasting) they will create many designs. Basically the designs are developed under the parameter of principles and elements of design. These principles and elements of design are the key factors of fashion designing.

 

4. Sample Development:

Pattern making is the next stage of design development or developing the design into sample garment. Initially pattern is made in sample size by using draping or flat pattern method. After the pattern is made, the sample garments is done under cut and sew process by the well experienced sample tailor or maker. Then it is tested for its fit and comfort if there is any construction problem it must be solved by the designers. The sample development process develops from sketch to garment.

Tech-pack (SP) is an informative sheet that designers create to communicate with the manufacturers and explained all the necessary components need to construct a garment. It is also known as worksheet or specification sheet.

 

5. Sourcing:

Before production planning or bulk production takes place, the sourcing department focus on purchasing the requirements of the product needed. The sourcing department comes under fashion merchandiser or buyer’s team or Buyer.  

 

6. Production planning:

The planning of bulk production takes place after the selection of most successful sample garment made by designers. Before going for bulk production the merchandisers have to estimate the sales, planning the stock & purchasing and also have to do assortment planning. The merchandiser follows the TNA plan which schedules the deadline for sample approving, production and delivery or shipping dates. The production plans are planned several months before the selling season. This is also known as merchandise planning.

 

7. Buying:

After the sample development and merchandise planning next focus is to buying. The buying process is carried out by buyer or retail merchandiser who works in big retail brands. They may buy directly from the manufacturer or supplier or through the buying offices or agents. In both buying and retailing the buyer has more responsibilities.

Some of the major responsibilities are,

  1. Follow up the design and sample development

  2. Sourcing

  3. selecting the manufacturer

  4. order placement and negotiation

  5. Approve the sample from manufacturer by inspecting the sample

  6. Approvals for trims and accessories

  7. Follow up the bulk production

  8. Shipping and delivering to the retailers

  9. Maintaining promotional activities

  10.  Analyze the sales report and developing the sales.

 

8. Distribution:

After receiving the goods from the supplier or manufacturer make a little inspection like quantity, quality, color etc... Then distribute the goods to various retail branches and also planned for an effective promotional activities which leads to increase sales revenue.